Table of Contents

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What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives.

  • Part I: UX Principles
    • Chapter 1: UX Is Unavoidable
    • Chapter 2: You Are Not the User LinkedIn
    • Chapter 3: You Compete with Everything
    • Chapter 4: The User Is on a Journey
    • Chapter 5: Keep It Simple
    • Chapter 6: Users Collect Experiences
    • Chapter 7: Speak the User’s Language
    • Chapter 8: Favor the Familiar LinkedIn
    • Chapter 9: Stability, Reliability, and Security
    • Chapter 10: Speed
    • Chapter 11: Usefulness
    • Chapter 12: The Lives in Front of Interfaces
  • Part II: Being Human
    • Chapter 13: Perception (Excerpt) LinkedIn
    • Chapter 14: Attention
    • Chapter 15: Flow
    • Chapter 16: Laziness
    • Chapter 17: Memory
    • Chapter 18: Rationalization
    • Chapter 19: Accessibility
    • Chapter 20: Storytelling
  • Part III: Persuasion
    • Chapter 22: Authority
    • Chapter 23: Motivation
    • Chapter 24: Relevancy
    • Chapter 25: Reciprocity
    • Chapter 26: Product
    • Chapter 27: Price
    • Chapter 28: Promotion
    • Chapter 29: Place
  • Part IV: Process
    • Chapter 30: Waterfall, Agile, and Lean
    • Chapter 31: Problem Statements
    • Chapter 32: The Three Searches
    • Chapter 33: Quantitative Research
    • Chapter 34: Calculator Research
    • Chapter 35: Qualitative Research
    • Chapter 36: Reconciliation
    • Chapter 37: Documentation
    • Chapter 38: Personas
    • Chapter 39: Journey Mapping
    • Chapter 40: Knowledge Mapping
    • Chapter 41: Kano Modeling
    • Chapter 42: Heuristic Review
    • Chapter 43: User Testing
    • Chapter 44: Evaluation
    • Chapter 45: Conclusion
  • Appendix A: Resources for Further Reading