Edward StullEdward Stull, a researcher and designer, helps organizations* better understand their audiences and create more intuitive products — reducing friction, increasing conversions, and connecting more people to the things they need.
Case Studies
Selected work covering UX and customer experience (CX) strategy, research, and design services
Book
UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers. Published by Apress Springer Nature.
Lab
Tools and experiments, including free Quantitative Research Analysis Tools
Contact
Here is a list of various ways to contact me.
The UX of Gift-Giving
Why reciprocity is vital to any user experience, from gift-giving to applications.
Offsite link • 8 min read
Good Experience for All
If you were suddenly thrust into the user’s role, would your experience be a good one?
Offsite link • 5 min read
Selective Perception
Our brains search for stimuli, be it while riding a train or viewing a mobile app.
Offsite link • 5 min read
Favor the Familiar
When designing experiences, favor what users already know — affordances and signifiers.
Offsite link • 5 min read
Recent Book
UX Fundamentals for Non-UX Professionals
Demystify UX and its rules, contradictions, and dilemmas. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research.
Strategy Services
- Brainstorming and meeting facilitation
- Design-thinking exercises
- Scenario planning
- Jobs-to-be-done (JTBD)
- Business model canvas exercises
- Kano modeling
- Value proposition modeling
Research Services
- Design research
- Ethnographies and contextual inquiries
- Interviews
- Surveying and Top Tasks analysis
- Heuristic audits
- Competitive and comparative audits
- A/B and multivariate testing
- Usability testing
Design and Content Services
- Wireframing
- Rapid prototyping
- Journey and empathy mapping
- Content audits
- Content strategy
- Microcopy and UX writing
- Proposal writing