User Experience Strategy, Research, and Design

Edward Stull works as a user experience (UX) strategist and researcher in Columbus, Ohio. That's me. I help teams work through UX challenges ranging from product design to digital marketing. I have assisted numerous international brands, national banks, state healthcare exchanges, and local start-ups.

Case Studies

Selected work covering UX, CX, and research services

Book: UX Fundamentals for Non-UX Professionals

User Experience Principles for Managers, Writers, Designers, and Developers. Published by Apress Springer Nature.


Here is a list of various ways to contact me.

UX Fundamentals for Non-UX Professionals

Demystify UX and its rules, contradictions, and dilemmas. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research.

Watch the video

Strategy Services

  • Brainstorming and meeting facilitation
  • Design-thinking exercises
  • Scenario planning
  • Jobs-to-be-done (JTBD)
  • Business model canvas exercises
  • Kano modeling
  • Value proposition modeling

Research Services

  • Design research
  • Ethnographies and contextual inquiries
  • Interviews
  • Surveying and Top Tasks analysis
  • Heuristic audits
  • Competitive and comparative audits
  • A/B and multivariant testing
  • Usability testing

Design and Content Services

  • Wireframing
  • Rapid prototyping
  • Journey and empathy mapping
  • Content audits
  • Content strategy
  • Microcopy and UX writing
  • Proposal writing

Want to discuss a potential project? Let’s have a conversation.