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User Experience Strategy, Research, and Design

Edward Stull helps teams research audiences and create products. This process often involves design research, user experience (UX) strategy, information architecture, product design, and a bit of luck. Writing, too. The consultancy has assisted international brands, national banks, state healthcare exchanges, and local start-ups.

Case Studies

Selected work covering UX, CX, and research services

Book: UX Fundamentals for Non-UX Professionals

User Experience Principles for Managers, Writers, Designers, and Developers. Published by Apress Springer Nature.


Here is a list of various ways to contact me.

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The UX of Gift-Giving

Offsite link

pandas lounging

Why reciprocity is vital to any user experience.

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Good Experience for All

Offsite link

crowd of people

If you were suddenly thrust into the user’s role, would your experience be a good one?

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Selective Perception

Offsite link

train on sunny morning

Our brains search for stimuli, be it while riding a train or viewing a mobile app.

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Favor the Familiar

Offsite link

frog on pad

When designing experiences, favor what users already know.

Strategy Services

  • Brainstorming and meeting facilitation
  • Design-thinking exercises
  • Scenario planning
  • Jobs-to-be-done (JTBD)
  • Business model canvas exercises
  • Kano modeling
  • Value proposition modeling

Research Services

  • Design research
  • Ethnographies and contextual inquiries
  • Interviews
  • Surveying and Top Tasks analysis
  • Heuristic audits
  • Competitive and comparative audits
  • A/B and multivariant testing
  • Usability testing

Design and Content Services

  • Wireframing
  • Rapid prototyping
  • Journey and empathy mapping
  • Content audits
  • Content strategy
  • Microcopy and UX writing
  • Proposal writing

Want to discuss a potential project? Let’s have a conversation.