
User Experience Strategy, Research, and Design
Edward Stull helps teams research audiences and create products. This process often involves design research, user experience (UX) strategy, information architecture, product design, and a bit of luck. Writing, too. The consultancy has assisted international brands, national banks, state healthcare exchanges, and local start-ups.
Case Studies
Selected work covering UX, CX, and research services
Book: UX Fundamentals for Non-UX Professionals
User Experience Principles for Managers, Writers, Designers, and Developers. Published by Apress Springer Nature.
Contact
Here is a list of various ways to contact me.
Recent Book
UX Fundamentals for Non-UX Professionals
Demystify UX and its rules, contradictions, and dilemmas. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research.
Good Experience for All
Offsite link

If you were suddenly thrust into the user’s role, would your experience be a good one?
Selective Perception
Offsite link

Our brains search for stimuli, be it while riding a train or viewing a mobile app.
Strategy Services
- Brainstorming and meeting facilitation
- Design-thinking exercises
- Scenario planning
- Jobs-to-be-done (JTBD)
- Business model canvas exercises
- Kano modeling
- Value proposition modeling
Research Services
- Design research
- Ethnographies and contextual inquiries
- Interviews
- Surveying and Top Tasks analysis
- Heuristic audits
- Competitive and comparative audits
- A/B and multivariant testing
- Usability testing
Design and Content Services
- Wireframing
- Rapid prototyping
- Journey and empathy mapping
- Content audits
- Content strategy
- Microcopy and UX writing
- Proposal writing