Edward StullSuper-Secret Collection of Branding Work
About the Projects
What's a branding case study doing in a UX and research portfolio? I'm glad you asked. In short, I occasionally take on a branding project for select clients. Some of the work involves a full range of branding and positioning, while other projects were logotypes and marks. Here are several examples.
General Connectivity & Logic
Maintaining clear communication with both tech-savy engineers and non-tech-savy real estate executives was crucial.
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Accurate Chemical
Accurate Chemical provides cleaning products and services to the hospitality industry. I designed the company's identity system in 2004, including extensions to several sub-brands and fleet vehicle graphics.
Design of Accurate identity
Design of fleet vehicle graphics