Super-Secret Collection of Branding Work

Icon of a case studyAbout the Projects

What's a branding case study doing in a UX and research portfolio? I'm glad you asked. In short, I occasionally take on a branding project for select clients. Some of the work involves a full range of branding and positioning, while other projects were logotypes and marks. Here are several examples.

General Connectivity & Logic

Maintaining clear communication with both tech-savy engineers and non-tech-savy real estate executives was crucial.

GRAPHICDESCRIPTION

GRAPHICNOTE

GRAPHICDESCRIPTION

GRAPHICNOTE

CLIENT

DESCRIPTION

GRAPHICDESCRIPTION

GRAPHICNOTE

GRAPHICDESCRIPTION

GRAPHICNOTE

CLIENT

DESCRIPTION

GRAPHICDESCRIPTION

GRAPHICNOTE

GRAPHICDESCRIPTION

GRAPHICNOTE

Accurate Chemical

Accurate Chemical provides cleaning products and services to the hospitality industry. I designed the company's identity system in 2004, including extensions to several sub-brands and fleet vehicle graphics.

Accurate logo

Design of Accurate identity

Accurate panel truck

Accurate F-150 truck

Design of fleet vehicle graphics

Want to discuss a potential project? Let’s have a conversation.